Study report 2022

Purpose Means Profit

Why Companies with Strong Brand Purpose Outperform the Market by 42%

Did you know that purpose driven companies are better able to:

  • attract, engage and retain top talent
  • spark higher motivation and innovation
  • attract consumer preference and loyalty, especially among the young
  • demonstrate historical share performance far beyond the S&P 500
  • produce higher share prices and profitability in the present

Brand Purpose should be an asset, not an afterthought. Profit and purpose are no longer at odds. Perhaps they never were. And, given unmistakable demographic trends, they never will be again.

In our report you will find:

  • the definition of real Brand Purpose
  • key statistics on why Brand Purpose is profitable
  • deep insights about customer approaches
  • the main drivers leading the change
  • how Conscious Leadership can create meaning for organizations

“Brands need to figure out a coherent and scalable way to define and instill meaning and positive purpose in their leadership. This will not be achieved by occasional workshops, webinars, and retreats. What is required, ultimately, is a systematic approach that accompanies leaders, their peers and employees, in their daily lives and work. “

– The Argonauts Purpose Means Profit Report 2022

Free download Purpose Means Profit Report

We will send the report to the email address provided below. 

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