Report 2022

Purpose Means Profit

Why Companies with Strong Brand Purpose Outperform the Market by 42%

“Brands need to figure out a coherent and scalable way to define and instill meaning and positive purpose in their leadership. This will not be achieved by occasional workshops, webinars, and retreats. What is required, ultimately, is a systematic approach that accompanies leaders, their peers and employees, in their daily lives and work. “

– The Argonauts Purpose Means Profit Report 2022

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